Solution Development and Launch Copy

Solutions and Channel Development
  • At Intellectual Point, we are focused on transforming the way IT companies break into the government markets. We have found that many companies have a hard time gaining traction and face significant barriers to entry. To address this challenge, we have developed a unique sales and solutions model that dramatically reduces the barriers to entry and accelerates the time to revenue while allowing IT companies to avoid the costly internal investment in people and infrastructure. We accomplish this by providing an outsourced federal team to handle all of the government infrastructure setup, contracts, marketing, demand creation, channel strategy, business development, and outside sales. We become their virtual federal sales team. Once we prove out the market and begin driving revenue, then we begin transitioning over operations and sales to them to manage and run.
  • For IT companies that already have an established federal market, we also provide the ability for companies to leverage specific capabilities that they need help with on a monthly basis through a simple monthly subscription price. A company might need innovative solutions  development and launch, complex deal support, BD support, contract management, or maybe just help with lead generation as an example.

Solution Engineering

  • Reference Arch.
  • Technical Whitepapers
  • Technical Presentations
  • Technical Positioning Docs

Ecosystem Partner Integration

  • Integration with other strategic OEM products
  • Liason with OEMs
  • Joint Whitepapers
  • Joint Press Release

Sales Enablement

  • ROI Whitepapers
  • Sales Presentation
  • Battlecards
  • Call Scripts
  • Web Content
  • Competitive Intelligence Docs

Demand Gen

  • Call Campaign
  • Meetups
  • Tech Leadership Seminars
  • Tradeshow Plan &Speaking Engagements

Product Management

  • Solution Roadmaps
  • Proof of Concept
  • Solution Demo
  • Solution Personas
  • Solution Positioning

Training Programs

  • Technical Trainings
  • Content Development
  • Certification Programs Dev.
  • Content Refresh

Building the Sales Team

  • Architect Hiring Profile(s) based on target customer/sales complexity
    • Define sales personnel types needed 
    • Past experience & performance expectations
    • Likely companies from which to recruit
    • Assist in some hiring processes if desired
  • Develop motivating compensation plans that drive performance
    • Propose defined base salaries, leverage, carrots/sticks in-bedded in the plan to drive winning behaviors
  • Analyze factors such as ASP, sales cycle, etc., to develop expected ramp up/success plans
  • Build Repeatable Sales Training Modules to Ensure Speed Out of the Blocks for New Hires
  • Define Various Roles and Ratios Relative to Personnel on the Sales Team to Maximize Performance while Controlling Costs
    • Outside and/or Inside sales
    • PreSales support with ramping plan

Develop the Channel to Drive Leverage

  • Define List of High Target/Most Relevant Partners
  • Develop a Channel Program that will Excite and Motivate Reseller Partners to Drive Demand
    • Profit analysis and ROI on compensating partners
    • Suggested tools & classes to quickly onboard & train
    • Ongoing activities to ensure continued partner engagement with on-going culling and building of your most effective partner ecosystem
  • Architect Messaging to Drive Interest in the Systems Integrator/Consultancy Space
    • Value proposition messaging to the SI’s/Consultancies
  • Distribution or Not; If So, Which One is Best for Your Company
    • Pros and cons of utilizing distribution
    • Differences & definition of best distributor fit 

happy clients

Our Top Customers
Training and Testing Partners